Lower Your Cost Per Sale
Targeting only high-intent keywords and optimising Shopping feeds = less waste, more conversions.
SELLING HOME AND GARDEN PRODUCTS ISN’T STRAIGHTFORWARD, WE GET THAT
Bulky or Fragile Products
Shipping costs eat into margins. We help you structure campaigns around real delivery ROI, not just volume.
Seasonal Fluctuations
Outdoor sets peak in spring, bathrooms stay consistent year-round. We tailor budgets and campaigns to match demand, not guess at it.
High Consideration Periods
No one buys a £1,200 sofa or bath on impulse. We build funnels that capture early intent and retarget when timing is right.
Low-Margin Catalogue Products
Not every SKU justifies paid ads. We help you focus spend where the margins actually support acquisition.
Competition from Big Retailers
Amazon, Wayfair, and B&Q dominate search — but can’t always compete on service or specialism. We show you how to stand out where it matters.
HANDMADE & ECO HOME BRANDS
You sell thoughtful, design-led products — often small-batch, sustainable, or handmade. You need to reach buyers who value story, quality, and ethics — not just the cheapest option on Google.
If these problems sound familiar, we should talk. Book a free audit and we’ll show you exactly how we’d tackle them — tailored to your margins, stock, and customer base.
We Focus on What Moves the Needle, Not Vanity Metrics
Here’s how we improve actual business results, not just click numbers
Just Google Ads. Done Properly
We don’t do websites, SEO, or content. We do this — and we do it all the way:
01
Shopping Campaigns
Structured around profit, not just volume
02
Performance Max
Segment-based setup with full asset group control
03
Search Campaigns
Focused on commercial terms with real buying intent
04
Feed Optimisation
From Merchant Centre errors to custom labels — we fix it
05
Clear Reporting
Transparent performance dashboards, to the point metrics, no fluff or filler meetings
06
Book a free audit
we’ll show you where it’s underperforming and what we’d do differently.
Stop getting lost in crowded search results — and start putting your bestsellers in front of the buyers who matter.
You’re Not the First Home & Garden Brand With These Questions
How do you deal with seasonal spikes in sales?
We don’t just increase budgets — we use historical data to plan ahead, shift messaging, and preload campaigns with the right intent signals.
What if our margins vary across products?
We help you segment campaigns by margin bands — so low-margin SKUs don’t drain your budget, and profitable ones get the visibility they deserve.
Can you stop Performance Max from spending in the wrong places?
Yes — we split asset groups, use audience signals, and set up exclusions. No more “set it and forget it.”
Our Shopping feed is a mess. Can you sort it?
It’s one of our core services. We’ll audit your feed, fix errors, and make sure your products appear clean, accurate, and in the right place.
We sell big, heavy items. How do you account for delivery costs?
We factor that into the campaign strategy — including targeting, copy, and feed structure — so you’re not paying to ship at a loss.
Do we need to sign a contract?
We work on a retained basis, but only take on clients we believe we can help which is why we are prepared to work for free until we do. With that in mind we do require at least six months from that point.