Reduce Wasted Clicks
We target keywords with real buying intent and remove those driving browsers not buyers.
SELLING LIGHTING & DECOR ONLINE ISN’T PLUG-AND-PLAY, WE UNDERSTAND WHY
Visually-Driven Products, Poor Feed Quality
If your imagery, titles or GTINs aren’t clean, you simply won’t appear in Shopping results. We fix it.
Tons of Variants, One Core Product
Chrome vs brushed brass? Single vs double fitting? We manage variants properly so budget doesn’t scatter.
High Clicks, Low Conversions
Looks good doesn’t mean sells well. We align ad creative with the products that convert.
Margins All Over the Place
Accessories often don’t justify ad spend. We optimise for ROAS — not volume.
Competing With Big Box Retailers
We build campaigns that lean on your range, service and specialism — not race Amazon to the bottom.
Frequent Stock Changes & Discontinuations
Product lines update fast, and when SKUs drop out or change, most campaigns just keep spending. We wont.
If these problems sound familiar, we should talk. Book a free audit and we’ll show you exactly how we’d tackle them — tailored to your margins, stock, and customer base.
We Focus on What Moves the Needle, Not Vanity Metrics
We Prioritise What Sells — Not Just What Shines
Just Google Ads. Done Properly
We don’t do websites, SEO, or content. We do this — and we do it all the way:
01
Shopping Campaigns
Structured around profit, not just volume
02
Performance Max
Asset groups for lifestyle vs technical imagery
03
Search Campaigns
Target specific intent-led searches (e.g. “modern brass wall light”)
04
Feed Optimisation
Variant handling, GTIN fixes, proper categorisation
05
Clear Reporting
Know what sells, not just what clicks
06
Book a free audit
we’ll show you where it’s underperforming and what we’d do differently.
Stop getting lost in crowded search results and start putting your bestsellers in front of the buyers who matter.
You’re Not the First Lighting Brand With These Questions
Can you promote both design-led and functional lighting?
Yes. We segment by intent, and build campaigns around your strongest SKUs.
Our margins vary hugely by range. How do you handle that?
We can break out product groups by profit potential so budget goes where it pays back.
Our Shopping feed is a mess. Can you sort it?
It’s one of our core services. We’ll audit your feed, fix errors, and make sure your products appear clean, accurate, and in the right place.
What if we have multiple suppliers and ranges?
We’ve worked with multi-brand stores before, our reporting makes it simple to track performance by range.
Do you work with UK-only businesses?
No we work with clients all over the world. We do know the UK market the best but can work with global brands also.
Do we need to sign a contract?
We work on a retained basis, but only take on clients we believe we can help. We only focus on Home and Garden products because we know we can make a difference. We’re not the cheapest but we are the best. With that in mind we do require at least six months from that point.