Reduce Wasted Clicks
We target keywords with real buying intent — not people saving ideas to a Pinterest board.
SELLING LIGHTING & DECOR ONLINE ISN’T PLUG-AND-PLAY, WE UNDERSTAND WHY
Seasonal Peaks & Lulls
You sell out in April and sit on stock by September. We front-load budgets and build campaigns that anticipate, not react.
Bulky Shipping = Bigger Risk
Margins vanish when you’re sending heavy dining sets. We help you focus spend where fulfilment costs are sustainable.
Product Variations Everywhere
One listing, six cushion colour options. We structure your Shopping feed to highlight the SKUs that actually convert.
Margins All Over the Place
Accessories often don’t justify ad spend. We optimise for ROAS — not volume.
Low-Intent Clicks from Dream Browsers
People love browsing outdoor spaces — but don’t always buy. We filter those clicks out and focus on buyers.
DIY vs Premium Price Anchoring
Competing with cheap plastic loungers? We help position your brand to win on value, not price.
If any of that hits home, we should talk. Book a free audit and we’ll show you exactly how we’d approach it, tailored to your range and margins.
We Focus on What Moves the Needle, Not Vanity Metrics
Less Wasted Clicks. More Orders That Actually Stick.
Just Google Ads. Done Properly
We don’t do websites, SEO, or content. We do this — and we do it all the way:
01
Shopping Campaigns
Built around bestsellers, availability, and shipping feasibility.
02
Performance Max
Segment-led structure with real controls, not auto-pilot.
03
Search Campaigns
Commercial terms only. No wasted budget on “inspiration seekers.”
04
Feed Optimisation
From colour variants to GTINs, we fix what’s holding visibility back.
05
Clear Reporting
Monthly clarity. No jargon. No padding.
06
Book a free audit
we’ll show you where it’s underperforming and what we’d do differently.
Stop getting lost in crowded search results and start putting your bestsellers in front of the buyers who matter.
You’re Not the First Lighting Brand With These Questions
Can you handle our product feed with colour and size variants?
Yes. we specialise in feed structuring for e-commerce brands. You’ll show up accurately and consistently.
Our sales drop massively in winter. Can campaigns adjust for that?
We use seasonality data to reduce spend when intent is low, and ramp up before demand returns.
Do you know how to avoid wasting budget on low-margin products?
Absolutely. We segment your campaigns by margin bands so we know what to push and what to pause.
How soon can you start?
After the audit, setup typically begins within a few days. You’ll get a timeline and clear milestones.
What if we have multiple suppliers and ranges?
We’ve worked with multi-brand stores before, our reporting makes it simple to track performance by range.
Do you work with UK-only businesses?
No we work with clients all over the world. We do know the UK market the best but can work with global brands also.
Do we need to sign a contract?
We work on a retained basis, but only take on clients we believe we can help. We only focus on Home and Garden products because we know we can make a difference. We’re not the cheapest but we are the best. With that in mind we do require at least six months from that point.