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We Only Work In Home & Garden With Brands In DIY & Home Improvement

Book a FREE PPC audit today. If we don’t think we can improve your return, we’ll tell you. If we do, we’ll prove it.

Get Your Free PPC Audit

WE UNDERSTAND WHAT SEPARATES BROWSERS FROM BUYERS IN THE DIY SECTOR

Seasonal Budget Burn

Wasting budget in January when no one’s laying decking.

Feed Chaos

Poor product titles, missing barcodes, incorrect categories.

Generic Traffic

Paying for hobbyist clicks instead of trade buyers or serious DIYers.

Poor Product Visibility

Star sellers buried under underperforming items.

PMAX Confusion

Blind campaign performance with no sense of what’s working.

Inconsistent ROAS

Peaks and troughs with no clear insight into why.

If any of that hits home, we should talk. Book a free audit and we’ll show you exactly how we’d approach it, tailored to your range and margins.

Ready to See What Your Ads Should Be Doing?

Get Results That Matter — Not Just Clicks

Less Wasted Clicks. More Orders That Actually Stick.

Smarter Budget Control All Year Round

Ad spend shouldn’t spike in low-intent periods. We throttle back during off-seasons and ramp up when it counts, spring clean-ups, bank holiday projects, and more.

Track What Converts

We go beyond surface-level metrics. Our tracking is structured to give you true product-level insights, so you can double down on bestsellers and stop wasting budget on underperformers.

Seasonal Strategy That Matches Your Store

We align campaigns with key moments in your calendar: Easter refurb jobs, autumn prep, Black Friday bundles. Never miss a peak.

Optimised Product Feed Performance

We ensure your Shopping feeds are clean, with product titles, categories, and GTINs fully optimised to show the right product, to the right person, at the right time.

Intent-Driven Search Campaigns

We only bid on keywords with commercial intent. No more wasting budget on generic “how to” queries. Just shoppers looking for hammers, hinges, or hedge trimmers.

 

Want to Know What Your Google Ads Could Really Be Doing?

Click below and we’ll review your setup, identify what’s holding it back, and show you exactly how we’d approach it. If we think we can improve it, we will.

Get Your Free PPC Audit

    Find Out If You Qualify By Completing A Few Simple Questions

    In order for us to qualify you fully we need read only access to your ad account. This is a very simple process that we will guide you through so don't worry. First off though let us take a look at your website. All you need to do now is give us a few details below so one of the team can take a look and then contact you.

    Just Google Ads. Done Properly

    We Specialise in Google Ads. That’s It — and That’s Why It Works.

    01

    Shopping Campaigns

    Structured by margin and product type

    02

    Performance Max

    We break it down by asset group, budget, brand bleed, and more.

    03

    Search Campaigns

    Built around real product terms and local intent

    04

    Feed Optimisation

    Fixing Merchant Centre errors, adding custom labels, removing clutter

    05

    Clear Reporting

    Monthly clarity. No jargon. No padding.

    06

    Book a free audit

    we’ll show you where it’s underperforming and what we’d do differently.

    Stop getting lost in crowded search results and start putting your bestsellers in front of the buyers who matter.

    We Cant Answer Your DIY Questions But PPC. We’ve Got You Covered

    Can you run ads for niche DIY tools and supplies, not just big-ticket items?

    es. Whether you’re selling cordless drills or cabinet hinges, we build campaigns that scale what sells and cut what doesn’t, even in specialist categories.

    We’re on WooCommerce — can you still manage our Shopping feed?

    Absolutely. We work with feeds from WooCommerce, Shopify, Magento, and custom setups. We’ll sort GTINs, categorisation and image issues so your products show up properly.

    How do you handle seasonality in the home improvement space?

    We adjust bids and budgets in line with trends, like boosting outdoor ranges in spring or throttling back on paint in December. You won’t waste spend when demand is low.

    Can you track performance down to individual SKUs?

    Yes, we’ll fix any tracking gaps and make sure performance is visible at product level, even if items have similar names or types.

    Do you manage both Search and Shopping campaigns?

    We do. And we make sure they don’t compete — we structure accounts to control how budget flows and ensure Shopping isn’t cannibalising your branded search. PMAX, Demand Gen we’re experts.

    Will you help us promote bundles and clearance stock too?

    Yes. We often run dynamic campaigns focused on bundles, bulk buys, and overstocked items — while still keeping the focus on profit.

    How often will we hear from you?

    You’ll get access to a live Looker Studio dashboard a clear monthly report, proactive insight, and regular communication, not radio silence. We work closely with all clients, no matter the ad spend.

    Ready to See What Your Ads Should Be Doing?